Switched On was designed by Alex Kaczun and published by Type Innovations. Switched On contains 2 styles and family package options.
Switched On and Switched Off where two fonts developed by placing points on a pre-defined square grid template. The experiment was to explore all the variations possible by just using straight connecting lines on a grid. I stumbled on the final concept, almost accidentally, and was amazed by the numerous possibilities.
Both designs where created to work together. By adjusting the stroke and inline proportions between the two fonts, I was able to achieve a good overall color balance between ‘Switched On‘ (dark letters on a light background), and the ‘Switched Off’ design as a knockout treatment (light letters on a dark background). Used in this way, both fonts visually appear similar in overall weight and proportion. They harmonize well together.
Used separately, they make for some interesting visual effects and headline treatments. The fonts are best used at large point sizes, but they are still legible in a variety of smaller sizes. I think that by experimenting with these two fonts one can achieve some stunning visual effects.
Explore and have fun.
