TheSerif was designed by Luc(as) de Groot and published by LucasFonts. TheSerif contains 52 styles and family package options. The font is currently #40 in Hot New Fonts.
TheSerif is part of the Thesis superfamily. Although it was conceived to be the perfect secondary font within the Thesis system – for use in headlines, subheads, pull quotes, etc. – TheSerif has also been used successfully as a text font in its own right.