In the world of blogging, link building is essential. Google too, considers the blogs and articles that have many links pointing to them, as highly popular and important and hence puts these blogs and articles higher in its search results. As a link building tool, AMA (Article Marketing Automation) provides three distinct advantages over the traditional article directories: -It allows three links to be embedded anywhere in the article body, which is unlike the article directories, which allow the links to be put at the end of the article, in the signature box.-It distributes articles to blogs that are related to the topic of the article. Thus, an article on insurance is distributed to a blog on insurance and not to a blog on pets.

Since blogs require unique content from time-to-time, AMA with its unique capability can spin articles and provide fresh and unique content each time they are submitted.So, updating blogs is automated and the blog owners are happy with fresh content with three links pointing to the affiliate program or the author’s site.

The Article Marketing Automation does away with the problem of the same article available at different article directories. Since manual submission would mean the same article at various directories, automation by the Article Marketing Automation ensures that different content made out from the original article is distributed to sites that are related to the content of the article.

Therefore, we see that Article Marketing Automation is an ideal article distribution service that cuts out the time and effort required for the task. Moreover, it also provides links and generates traffic for a website.