Category Archives: Automotive

Your Car is a Major Investment and With the Economy the Way It is People are Trying to Keep Their Cars for Longer Periods of Time

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As you know, your car is a major investment and with the economy the way it is people are trying to keep their cars for longer periods of time. No matter if you have a new or used vehicle there are many things that can be done to extend the life of your car. Besides taking care of the engine and interior of the car, you also want to keep the outside in mint condition. When you decide to sell or trade in the vehicle you will get a higher price for a well maintained sharp looking car.

The first thing to remember is that your car should have a good looking.To keep the exterior of your car in mint condition you should wash and wax it often. You can also use a custom car cover to protect the paint finish and your investment. A car cover that is made specifically for your make and model of vehicle will keep it protected from the harsh elements and Mother Nature. A car cover that is securely locked into place also will deter prying eyes from seeing your vehicle.

You will want to baby the car during the break in period which is usually considered the first 1,000 miles. When you are breaking in your vehicle you should not let it idle for long periods of time. This is because the oil pressure when idling does not send oil to every part of the engine. This is also advice that can be heeded for the life of your car but is especially important during the break in period.

A Growing Number of New Automotive Advertising Vendors Have Entered the Market to Focus on Old World Telephone Techniques

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Almost all automotive advertising agencies have learned to use today’s automotive advertising technologies to blur the line between the real and the virtual world as they help build virtual showrooms on the Internet Super Highway to supplement their auto dealer client’s real world brick and mortar facilities. However, a growing number of new automotive advertising vendors have entered the market to focus on old world telephone techniques that may have been overlooked in today’s Internet driven marketplace. Internal selling systems integrated with technology driven processes that link their virtual online showrooms with their brick and mortar facilities share a common element that has survived intact on the Internet Super Highway – human nature.

New customer interaction platforms offer a two way video online transaction platform that promises to push through the glass wall between salespeople and their online shoppers. The expectation is that developing online transaction tools will eliminate the need for online sales people to disengage from their initial customer interaction with an email to deliver information or even a telephone call to schedule an appointment. Nowadays educated consumer demands that all online communications, including telephone calls to gather information not provided on the websites, are transparent and relevant. Sales people still need to provide information about themselves and their dealership to differentiate them from competing online dealerships and information resources.

However there is a fine line between relationship based selling and self serving sales hype; that’s where new telephone support services using web based training, managing and monitoring can help. Automotive advertising agencies and their auto dealer clients understand the importance of maintaining telephone skills. All too often automotive advertising agencies neglect to look in the rear view mirror to apply yesterday’s best practices to today’s selling processes to build tomorrow’s opportunities.

Investment which May be on the Up is That of Iconic Classic Cars

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The investment of successful and wealthy people has changed in recent years, with many deciding to invest in high quality wines, paintings and sculptures. Another investment which may be on the up is that of iconic classic cars. Enjoying the drive of an iconic classic car is only part of the perk from investing in a classic, with established and iconic brands having much sort after heritage as the modern car market becomes more technology advanced. This strong heritage results in many classics holding onto value, a sound investment which can also be enjoyed and showed off.

Antiques, wines and classic cars may also provide great tax break opportunities. Interest in art has increased, with returns on investments often proving more profitable than property. Owning a classic car also allows for exemption from road tax, if the car was constructed before the 1st of January 1973. It is clear why classics have been on the up for investment purposes, with everyone watching their outgoings; most people would welcome guarding their cash from the tax man.

According to Zurichs iconic car index, the Ferrari Enzo is the most sought after modern classic, topping the charts for brand heritage, status and performance.. The Triumph Stag is great for both these aspects, with the car well supported by enthusiasts clubs, and many established owners.

Fiat Has Always Built Fast and Engaging Enthusiasts Cars

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As we know Italia is also famous in cars production. Italian car, Fiat has always built fast and engaging enthusiasts cars, whether it is the petite 127 from the 70s, or the stylish Punto Turbo in the 90s, the combination of chic Italian styling and eager rev-happy engines has made the brand popular with drivers everywhere for as long as one can remember. Combine this intrinsic driveability with sleek coupe styling and you have some of the most enigmatic and unforgettable coupes in recent memory. This article gives you an alternative and all is up to you whether to choose these cars or not, it all depends on your style and way of life.

The elegant 124 Coupe was the car to have in the 70s, with its lusty twin-cam 1.8-litre engine and clean seductive lines. By comparison, Volkswagen at the time was still building the air-cooled Beetle, and finalising development of the Mk 1 Golf. This tradition continues with the Fiat Stilo 2.4, particularly the limited edition ‘Michael Schumacher’s version. Worldwide, the number of ‘Schumacher’ Stilos is capped at 3500 units, each of them bearing a numbered plaque on the dashboard.

It goes without saying that trendy designer labels are an Italian creation, and few cars are as innately stylish as the three-door Stilo, which by the way translates to ‘style’ in Italian; the combination of crisp, laser-cut lines at the front flow into a dynamic wedge-shaped passenger compartment and resolve neatly with the dramatic trapezoidal tail lamps. The subtle flaring of the bodywork around the rear wheels gives the Stilo strong ‘shoulders’ that evoke power and strength. And the manner in which the rear profile slopes forward gives the whole car a hold stance and an undeniable sense forward motion.

For even more drama, the Schumacher version gets a lowered suspension, sporty Zender sill extensions and stylish 17-inch alloy rims.But this limited edition Stilo is more than just eye-candy. Underneath the bonnet, there is a potent 20-valve 2.4-litre five-cylinder engine that puts out an impressive 170bhp. In the best Fiat tradition, this car is blisteringly quick, and feels potent and lusty, even when pressed.